Novelist George Orwell had six rules for good writing
- Never use a metaphor, simile or other figure of speech which you are used to seeing in print (in other words a cliché).
- Never use a long word where a short one will do.
- If it is possible to cut out a word, always cut it.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules rather than say anything outright barbarous.
It's not who you are and what you have to say that's important but who you are speaking to. We'll tailor your message into words that your audience understands.
Putting your business into words that speak volumes
- Newsletters (both print and email)
- Web site content & metatags
- Media releases
- Company reports and business plans
- Ghost writing for columns
- Company histories
- Family histories