Planning

Research to see yourselves as others see you:

• Conduct focus groups
• Facilitate workshops
• One-on-one interviews
• Research historical documents

Business plans you can drive:

• Pin point your current position
• Decide a destination, whether it’s two miles down the road, or half a world away
• Plot the GPS course to take you there

Marketing plans that find the opportunity in another’s problem

• Establish your competitive advantage and how to capitalise on it
• Identify buyers and how to reach them
• Take Action plans that push play

Communication plans so you can talk the walk

• Isolate the different groups you need to impress
• Find out what they need to know about you]
• Establish the best way to tell them whether a media conference, brochure, store display, facebook or twitter

Crisis management plans for when good business goes bad

Know who you need to talk to in advance
Have a plan of action to get the best message across