How do we do a national book launch? And we thought, actually, no we don’t. Let’s do a tour instead. Let’s take books into pubs – after all the Salvation Army have been doing that for generations and they’re pretty on point with messaging.
Then we thought, actually, let’s take books into craft bars where we just, like, sit in the corner and enjoy a pint (maybe two?) Where anyone interested, can rock up and ask questions in a low-key, no-audience environment, and if no-one is interested, well, hey, the beer’s good. How would that work? What would that look like? The answer was – a damn good way to spend Summer.
Introducing … the JUST CAUSE AND EFFECT – CRAFT BREWERY TOUR OF NEW ZEALAND – coming soon to a town near you.
January 17 Craft Work Oamaru 2pm to 4pm
January 19, Three Boys Christchurch 2pm to 4pm
January 20 The Recreation Greymouth 2pm to 4pm
January 21 The Criterion Westport 2pm to 4pm
January 23 Eddyline Brewery Richmond 2pm to 4pm
January 24 The Fork and Brewer Wellington 3.30pm to 5.30pm